Editing Your Shop’s Basic Information

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Click on the video play button below for a quick video tutorial, or you can scroll down to view simple screenshots and written instructions.


Click on Shop



Home Tab



In Primary Information you can updated your shop’s name, email address, and phone number. This information will be available to the shoppers.



Here in Additional Information you can update:


  1. The Ship Time, how long it takes before purchased items will be shipped.
  2. Your shop’s Tagline.
  3. Your Return Policy.
  4. Hours of opperation.
  5. Your shop Description.




In Shipping you can update your policy and shipping price.



You can activate or deactivate your shop here in Visibility.

Save It



Always make sure to save any changes you make by clicking on the Save button at the bottom right corner of the Home tab page.

Address Tab



Change the address of your shop here. The latitude and longitude will update automatically. Make sure to click on Save after making any changes.


Editing Your Storefront Window

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Your storefront window is the first image that our shoppers, and YOUR potential customers, are going to see about you. Click on the video play button below for a quick video tutorial, or you can scroll down to view simple screenshots and written instructions.


Click on Shop



Then click on Image & Video.

Click on Browse



Select File




Once you’ve found the appropriate image file you have saved on the device your using, click on Open.




After opening your image file, click on Upload.

Change Default or Remove



You can select a new default storefront image by selecting the star icon on any additional images you’ve uploaded. You can also delete an image by clicking on the trashcan icon.



Editing Your Shop’s Categories

by kearal 0 Comments

Click on the video play button below for a quick video tutorial, or you can scroll down to view simple screenshots and written instructions.


Click on Shop



Once in shop click on Categories.

Add a Category



You can add a new category here by typing in a category name. Once you begin typing, the system will pull up a menu of possible options. Once you see the appropriate category, click on it and then select Attach.

Remove a Category



You can remove a category by clicking on the broken link icon to the right of that category.



Product Overview

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Let’s quickly go over your catalog. Click on the video play button below for a quick video tutorial, or you can scroll down to view simple screenshots and written instructions.


Your Catalog




You can get to your catalog at anytime in your account from this menu located on the left hand side. This will take you to the list of products you have added to your ShopOnMain store.


Click on the product name to edit.




Once you’re in your catalog, you can click on any of the products in order to view or edit them. Instructions on how to edit your products can be found here.


This is also where you can add new products.




By clicking on Add a product in the upper right hand corner of this screen, you will be taken to the product wizard which will walk you through adding a new product.


Active or Inactive




Here you will also be able to see which products are active and which ones are inactive. Instructions on how to edit this option can be found here.


I need to add a new product

by kearal 0 Comments

These are the steps you will take in order to add a new product to your Shop.

Click on the video play button below for a quick video tutorial, or you can scroll down to view simple screenshots and written instructions.


Click on Catalog


Catalog is located in the menu on the left hand side of your account.

Click on Add a product


Add a Product can be found in the upper right hand corner of Catalog.

The Product Wizard will begin


The Wizard is very simple and goes through each step with you, starting with the basic product information. Here you will fill in:

  1. Product Name: this will be the official title for the product you’re selling.
  2. Optional Subtitle: this will be where you can add any other name the product might be known by. As the title suggests, this is optional and not a necessary entry.
  3. Short Description: here you will enter in a brief description of the product. Use main, basic bullet points, information that will stick out to the consumer and make them want to read more about it.
  4. Full Description: here you will go into more detail about your product. Give as much information here as possible so the customer gets a clear idea of what they would be purchasing.
  5. Next Step: after you’ve entered all the appropriate information in, click the button at the bottom right that says Next Step. This will save your progress and take you to the next step in adding your new product.

Upload an image or video


Here you will add a photo or video of the product so the shoppers can see what they are purchasing. For more detailed information on the best way to display your product, click HERE.

  1. Browse: after clicking the Browse button, select a picture file from your device that you’ve chosen to use for the image of this product. If you are using a phone or tablet, you can take a picture of the product right then and there to upload.
  2. Upload: after selecting the image or video, click the button that says Upload.

Note: Upload the main image you would like to use for this product. You can go back in to the product later and upload more images if you’d like. Click HERE for the tutorial.

Next Step


After you’ve uploaded your product image(s), click on Next Step at the bottom right of the page.

Note: At this point you can preview your product. Preview Product Window will show you what the product will look like to a browsing shopper. Preview Product Listing will show you how the product and description will display after a shopper has clicked on it.

Pricing Options


In this step, you will enter in the cost of the product.

  1. Price: this will be your cost. How much you are selling the item for.
  2. MSRP: this is the Manufacturer’s Suggested Retail Price, basically the price at which the manufacturer recommends that the retailer sell the product. Typically this will be the same as your cost, but can be different.
  3. Sale or Discount Price: if you are currently offering the item at a sale price, you will enter that here. This can be adjusted later. You can find instructions on this by clicking HERE.
  4. Shipping: every store has a standard flat rate shipping fee. You will only enter a price here if the particular item you are adding will have an additional cost for shipping. This usually only applies to larger items.

Click on Next Step once you’ve finished entering the pricing information.

Product Specifications


This step is optional, but recommended if at all applicable. This option is completely flexible, so you can add any type of Spec that you feel necessary.

Begin typing in the name of the spec, if it already exists in the system, a drop down of options will appear. You can click on one of these options, or continue with a custom spec. Next you will enter in the value of the specification you entered. Once done, click the Add button.


This is what an added spec will look like. Once you’re done adding all the appropriate specifications for the product, click on I’m Done at the bottom right corner.

Back to Catalog


After you’ve finished adding your new product, you will be brought back to your Catalog page where you can see the new item in your list of products.


Editing a Product

by kearal 0 Comments

Click on the video play button below for a quick video tutorial, or you can scroll down to view simple screenshots and written instructions.


Click on Catalog and then the product you wish to edit



The Main Tab



Here in the Main tab you can:


  1. Change the Visibility. This will activate and deactivate the product from your shop.
  2. Change the product Title.
  3. Adjust the product’s Pricing
  4. Add or remove specific Codes (the SKU and/or UPC)
  5. Edit the product Summary
  6. And edit the product Description

Always Save



After making any change in the Main product tab, make sure to click the Save button at the very bottom right hand corner of the page.

Categories Tab



Here you can add or remove specific categories for the specific product you selected. Simply start typing a category and select the appropriate one from the menu that appears. In this example we have used Electronics. To remove a category, just click on the broken link icon to the right.

Tabs Tab



Here is where you can add or remove the different Tags you’ve assigned the product. Just begin typing the word you want to use to describe the product, then select from the menu that pops up, or you can just click the Attach button if no appropriate option appears. To remove a tag, click on the broken link icon to the right of the tag.

Images and Video Tab



Click on Browse, and select the appropriate image file, then click on Upload. You can delete an image by clicking on the trashcan icon at the bottom left of the image box.


You can upload as many pictures or videos of your product as you wish, though keeping it to a simple few is ideal. Click HERE for some helpful tips on how to best show your product.

Selecting Default Image



The first image you upload, which would have been in the product wizard when you initially added the product, will automatically be your default. Any additional images you add will upload with a star icon. You can make any other image you upload the default picture, or video, by clicking on this star.

Specs Tab



In the Specs tabs you can add, or remove, any specifications appropriate to the product. Examples would be: height, weight, color, size, etc.


You can remove them by simply clicking the REMOVE button.


Deactivate or Reactivate a Product

by kearal 0 Comments

You can never truly delete a product from your account. However, you can deactivate it. This will make it unavailable for viewing or purchase. Click on the video play button below for a quick video tutorial, or you can scroll down to view simple screenshots and written instructions.


Click on Catalog



Then select the product you wish to deactivate or reactivate.

Main Tab



The first option in the Main tab is Visibility.


Click on the circle next to Product is not visible to the public to deactive it.


Click on Product is visible to the public to reactivate it.

Save It



Always remember to click on Save at the bottom right corner of the Main tab page.



Do’s and Don’ts

One of the many things that we love about ShopOnMain’s internet platform is the freedom that you’re given in creating your store. The numerous possibilities in the different kinds of photos and videos that you can upload to your shop, and products, are amazing. However, there is a small list of items and services that are prohibited from the site. Here are the do’s and don’ts for ShopOnMain.com.

Little white people that STOP you from doing the wrong

Prohibited Items

  • Fire arms – guns of any nature are prohibited, this includes ammunition. However, fire arm accessories are allowed.
  • Mature Adult Content or Materials – any type of pornographic content or materials. This also includes any type of dating services.
  • Tobacco Products – this includes, but is not limited to: cigarettes, e-cigs, vapors.

Services must be tangible or quantifiable. For example: a martial arts lesson or salon appointment is acceptable. However, casting a spell for someone is prohibited.

Counterfeit Goods

          ShopOnMain does not allow the promotion of counterfeit goods. This means anything that mimics the brand features in an attempt to pass themselves off as the genuine article is prohibited.

Considered Dangerous

          In an attempt to keep people safe, we prohibit any product or service that could potentially cause harm or injury.

Examples of this would be: recreational drugs, any equipment to facilitate drug use, explosive materials (this includes fireworks), or any instructional materials for the making of such drugs or explosives.

Keep it Honest

          Let’s keep things honest here. We don’t want you or anyone else responsible for another’s dishonest actions.

Examples of this include: hacking instructions or software, academic cheating services, fake documents.

Offensive Content

          We take pride in our acceptance of diversity and respect for others, which is why we try very hard not to offend users with content that could be deemed inappropriate and/or offensive. These things include, but is not limited to:

  • Harassment, violence, racism, hatred, religious, sexual, or political intolerance, or organizations with such views.
  • Anything that is likely to disgust or shock.
  • Content meant to exploit or that appears to unfairly capitalize at another’s expense.

Inappropriate Use of Information

          Our shoppers, your customers, put their trust in us to keep their personal information private. It is prohibited, not to mention morally unacceptable, to take anyone’s personal information and use it for inappropriate or unclear purposes.

Examples of user information to be handled appropriately: name, address, email address, phone number, and any other personal information that might be given during correspondence between you and the customer.


          We want our shoppers to be comfortable in the knowledge that what they are seeing and reading is exactly what they are getting. Misleading potential customers is not allowed.

Examples of misrepresentation are: false contact information, making offers that are not actually available, misleading or unrealistic claims (such as weight loss or financial gain).


          Though it is a large market, ShopOnMain restricts the promotion of gambling. The following gambling related content is not allowed:

  • online and off-line gambling
  • online gambling related information
  • online games played for money or prizes
  • online casino based games, regardless of whether money is exchanged

Healthcare Related

          The following healthcare related content is restricted:

  • online and off-line pharmacies
  • over-the-counter medication
  • prescription, and information about, medication
  • medical services and procedures
  • medical devices and tests
  • pregnancy and fertility related products and services
  • sexual enhancement treatments
  • clinical trial recruitment





Appealing to the Average Online Shopper


green shopping enter button key

What makes a marketing strategy successful? Well, it starts with the understanding and catering to a consumer’s various shopping patterns and preferences. There are over 191 million online buyers, and that is in the US alone. This means there are a lot of variations to consider. Luckily you don’t have to cater to them all. Every merchant has a “target audience”, but what we’re going to cover here is the average buyer and their typical online buying habits.

With online retail revenue on the rise, it’s no surprise your interest is piqued. CyberMonday 2014 hit $2.29 billion in sales! That’s over $1 billion more than the previous year. Now who doesn’t want a piece of that pie? The more you know about those millions of online shoppers, the better your sales. I know what you’re thinking: Why should we help you? While it is certainly true that we do want to see everyone meet that dream, there’s another simple reason. Our success comes with yours. The more you succeed, the more we do. We all get to go home at the end of the day with a smile on our faces and a security for our families.

There has been tons of research done on the subject of online shopping. So we’ve compiled a few tips that can help you improve your online appearance and potentially increase your online sales.

Your Image


          Your online presence is a very important component of a good marketing strategy. Your storefront photo and shop description is the first thing shoppers are going to see, so a first impression is vital here. A recent research study revealed that 89% of consumers search the internet before making any decisions to buy. Here are a few tips on how to make your first impression, well, impressive.

Make it aesthetically pleasing. The “it” can be your storefront image or the photos of your products. This is very critical if you want to appeal to the online shopper. According to the professionals, “simplicity and understated elegance are the two guiding principles to keep a customer’s attention. It must have the most essential elements of functionality readily apparent, without overloading website visitors with too much information”. Too much information in one space, basically overcrowding your page, will turn off a person’s attention pretty much right away. Keep it to a few colors, a simple font and theme, something that matches your shop’s core products.    

                How do you choose your storefront window image? Well that depends on you and what you want your shoppers to see. This is the most important image you will upload to your account. Being the first thing the online shoppers will see, it can determine whether they’ll enter your shop or pass on to the next store. Your image can be as simple as a photo of the front of your store; it can be a logo, or a picture of yourself in the middle of your shop. The point is, be creative, be fun, and be as interesting as possible.

Creating that product appeal. One of the most basic foundations for any company, besides stellar customer service, is your products and/or services. You want people to want what you have to offer. Shoppers are here because they want to buy something, so showing off your merchandise with the best possible photography is highly beneficial. Displaying your products on white background, or showing them off in context, can make the consumer desire that item. For example: showing a set of earrings being worn by someone will give the shopper a healthier image of what it could look like on their own ear. Other items, most especially ones with a lot of detail, are better shown on a solid white background. It highlights those details and brings it out so the consumer can see it clearly and will make it all the more appealing. If you’re offering a service, say for instance martial arts classes, a quality action photo of you and your class in the middle of a fun maneuver will certainly raise more interest in the buyer.

In short, an enticing storefront photo and pleasantly displayed merchandise is vital to your shop’s online success.                

Generational Differences


          It’s no secret that every generation that sprouts into being forms their own set of likes and interests. Aside from the most obvious difference, that being the beauty of age, you also have TV shows and movies, food, technology, and even work ethic. One difference that not many take into consideration is shopping. Everyone shops, whether for necessity or pleasure. So appealing to a variety of those differences could be a great benefit to you and your business.

Statistically, adults 50 years old and above represent the world’s largest constituency, comprising one-third of the more than 190 million internet users in the US. To add to that, two-thirds of Americans age 50 plus buy from retailers online.

What does this mean to you? Simplicity. The older we get, the simpler we want things. Making your items easy to find, and your customer service a pleasant experience, is a huge bonus to the vast online market. If you make it easy to buy, they’re more likely to do it. Have your items beautifully displayed and described well enough (keeping it to main points of detail, you don’t want to overwhelm them with information) that the shopper has no question of what they’re buying. The older generation tends to be less tech savvy than the youngsters. They want to buy your merchandise and they want to do it without having to get out into the crowds, but will quickly pass it by if it’s too complicated to understand or purchase. While the younger generations have less trouble with a more complex layout, they still tend to prefer simplicity. The good news is we have the “simple to buy” taken care of for you, the only thing you need to worry about is appearance, shipping, and customer service.

The Influence of Shipping


          Can shipping details really affect your sales? Yes, it absolutely can. Here are a few juicy tidbits about shipping statistics.

The overall satisfaction with online shopping is 83% and rising. However, it drops below 50% when shoppers are asked to give specifics on shipping, like having them choose a specific time of day for delivery of purchase, or giving them the flexibility to reroute packages, and having a green shipping option. You’d think that shoppers would want these options, but according to the surveys, that’s just not the case. Have a set ship out date and average delivery time. Too much freedom and leeway leads to possible false promises and a complexity that the majority doesn’t want to deal with.

Now, this next statistic won’t be as surprising as the last. Nearly 50% of all online orders include free shipping. Fitting right alongside that, 61% of consumers are at a “somewhat likely” to cancel their purchase if free shipping is not included. What’s that you say? Shipping can be expensive? Yes, yes it can. Consider this next statistic then, shoppers spend 30% more per order when free shipping is included. Free shipping gives consumers the idea that they’re saving money. This means, while you will be adding to overhead by offering free shipping, you will likely earn more in profit because your shoppers will buy more stuff.

You, the merchant, will just have to crunch some numbers to find out what best fits your needs and will ultimately get you to your sales goals. Certainly free shipping isn’t for every company, and just because a buyer would have to pay for shipping, doesn’t necessarily mean they won’t buy it. Larger items will definitely be a bruise to shipping costs and you don’t want to break yourself. After all, people tend to pay for convenience. If you’re offering something unique, they’re likely to dig deeper in their pockets to get it. You just have to decide what works best for you.

Social Media

social media

          Ah, now we come to the culprit of teenage-zombieism: social media. Numerous people have been reluctant to join the circus of social media, all for varying reasons, but to be honest it has grown to be the best free marketing technique in the US. Here’s just one reason why you should consider it: 84% of online shoppers refer to at least one social media site for recommendations before shopping online. That’s a huge number! Facebook, Twitter, and LinkedIn are just the top three. There are numerous others, not to mention blogs and forums. 46% of users read reviews and blogs before making an online purchase. It has been confirmed that blogs do indeed influence purchases, 13% said that a blog post had inspired a purchase. So, while some see things like Facebook and Twitter as “a waste of time”, we see it as an opportunity.

ShopOnMain is definitely going to make a splash in the social media world, but don’t let that stop you from using it on your own. Posting links to your site on ShopOnMain will almost certainly increase traffic to your online shop. More traffic can mean more business.


And Remember

          It’s YOUR store, make it how you want it, but always keep the consumer in mind. For without them you wouldn’t have a store at all.


Why Sell Online


That is a good question: why should I sell my merchandise online? The world of everything retail is increasingly moving to the World Wide Web. Each year the number of online shoppers grows, and the percentage of growth continues to increase significantly. More and more consumers are going online for product reviews, research, and pricing comparisons. Not to mention the need of a majority to find unique items they are unable to locate locally. If your company and your merchandise are not online, you will miss out on this ever increasing market and the opportunity to optimize in your sales and business operations.

Many people wonder if selling online is the right thing for them. “How does this apply to my industry?” You would be surprised to find that practically any service and product can be applied to an e-commerce site and become more popular than you would think.

After Hours

        Let us not forget the after-hours crowd. A large percentage of consumers find it difficult to shop during the day, and let’s face it, brick-and-mortar can’t be open 24/7. Having your shop online will increase your revenue simply because it will enable consumers to make purchases at your store 24 hours a day seven days a week, and not just locally. You will gain a customer base from virtually all over the nation. Selling online will allow you to reach people from outside of your state likely increasing the population of your sales.

Fixed Prices

Something in the human subconscious has convinced us that published prices are fixed. It is an interesting paradigm shift that we accept the prices for what they are. Sure, you’ll get the occasional negotiator, but the majority will simply click to buy and take it for what it is.

Saves Them Time, Increases Your Profit

        If they can find it and buy it online, they’re likely to do it. It saves them time and in today’s busy society time is very precious to most. Not to mention the savings in gas which fluctuates so dramatically and quickly you just never know what it’s going to be the next day. They save time, they save money, and their items are brought right to their door. This is enough incentive to make anyone want to shop online. The potential for significant profit increase is spectacular. You certainly don’t want to miss out on this market.


          Now we see a pattern, our common denominator. It all boils down to convenience. The majority love convenience and will even pay for it. Shopping online is a huge convenience that more and more people are taking advantage of. So why not you, as a merchant, take advantage of this as well?